Smykowski Law
An estate planning attorney in Walnut Creek, California needed a professional website that communicated trust, transparency, and fixed pricing. We designed, wrote, and built it in one week.
Category
Law Firm Website
Timeline
1 week
Services
Strategy, Copywriting, Design, Development
The Challenge
Lauren Smykowski had built a thriving estate planning practice in the East Bay through word-of-mouth referrals, but had no web presence. Potential clients searching for estate planning attorneys in Walnut Creek would find competitors instead. She needed a professional website that communicated her unique value proposition: comprehensive living trust services at a transparent, fixed price of $1,295.
The challenge was twofold: build a site that established immediate credibility in a field where trust is everything, and do it quickly so she could start capturing online leads.
- No existing web presence -- invisible to online searchers
- Needed to communicate trust and credibility immediately
- No copy, no content strategy, no brand guidelines
- Unique fixed-pricing model needed clear explanation
Our Approach
We started with competitive research -- analyzing estate planning attorneys in the East Bay to understand how they positioned themselves online. Most used dark, formal designs with dense legal language. We saw an opportunity to differentiate with a clean, approachable design and plain-language copy that demystified estate planning.
We wrote all the copy in-house, designed the site around a clear four-step process visualization, and built it on our standard Astro stack. The fixed-pricing model became a centerpiece of the messaging -- transparency as a differentiator.
Competitive Research
Analyzed estate planning attorneys in the East Bay market. Identified opportunities to stand out with transparent pricing and approachable design.
Content Strategy & Copywriting
Wrote all page copy in plain language. Positioned the fixed $1,295 pricing as a trust signal. Structured FAQs around common client concerns.
Clean, Professional Design
Minimalist layout with clear hierarchy. A four-step process visualization makes the service feel accessible. Trust signals throughout.
Conversion-Focused Build
Free consultation CTAs on every page. Structured data for local SEO. Mobile-optimized with fast load times for search ranking.
The Result
A complete, professional website delivered in one week -- from first conversation to live site.
From Start to Launch
Strategy, copy, design, dev
Pages Designed & Built
All with custom copy
Lighthouse Performance
Fast loads on every device
Full-Service
Copy, design, dev included
Built With
Astro
Static site generation
Sanity CMS
Content management
Tailwind CSS
Responsive styling
Vercel
Edge deployment
Ready for Results Like These?
Every project starts with a conversation. Tell us about your business and we will show you what is possible.